Although he doesn’t use the term “Wave Three,” University of Illinois marketing professor Charles King recommends companies with many of the precise characteristics of a Wave Three organization, among them, a well-developed distribution network, advanced distribution support, prospecting videos, training programs, and sophisticated programs for international expansion and product diversification.
All of that costs money – the kind of money that you’re more likely to find in a mature company than a startup. King recommends choosing a company “with a track record… and financial stability.” That narrows the field considerably. According to Success Magazine, “ only a half dozen MLM companies have topped the $500 million mark.”
I agree with Dr. Charles King. Choose a network marketing company for its Wave Three infrastructure, not for its novelty. The succeeding blogs will equip you with tools and information regarding network marketing. In the end, there’s no guarantee that you’ll make the right decision. But at least you’ll make an informed one. And that puts you ahead of the pack in this industry.
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