Wave Three Hunt: Check the Company's Growth

There are billions of people worldwide who’ve never even tried it, people who are prime prospects for network marketing. A Wave-Three company cannot truly be saturated until it has exhausted that huge, untapped market.

Traditionally, a company goes through four distinct phases of growth which marketing professor Charles King named, the formulation phase, the concentration phase, the momentum phase, and the stability phase.

The most rapid growth is the momentum phase – which occurs after the company has exceeded $50 million in sales. This is the moment when exponential growth kicks in.
Only informed distributors are aware of the dark side of this momentum growth.
They’re aware of the additional growth phase, falling somewhere between the momentum phase and the stability phase. It’s called scrutiny phase.

That’s the phase when the regulators and attorneys general start noticing the new kid on the block. That’s when bureaucracy strikes on the company’s fat corporate bank accounts, dreaming of all the fines they can impose. That’s when investigation starts and bad press hits.

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Wave Three Hunt: Company's Growth cont...